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FCM Blog

Keep posted on the latest and greatest from Full Circle Media and Author Promotions! Our blog is updated regularly and you might even find some nice surprises...!

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Powerful Press Releases.

Our releases hit with the information quickly and in a compelling manner that makes them stand out more than their boring competitors. The way we write our releases is in what is referred to as a direct marketing approach. It gives the information to editors and other readers quickly and in a direct manner. Ours are not our boring corporate release. Far from it.

What makes an effective press release? Check out our blog for information, but here’s the long and short of it. Press releases need to be about something of interest to a niche or general audience. The release needs to get into the hands of the right individuals in the right arena. For example, if you are having a book signing in your neck of the woods, would it make sense to send out a to-everyone release or would it make more sense to only release to those of interest in your area, like book club leaders, local bloggers, local editors who cover book news and that pathway? The latter, of course. If you want the world to know you are releasing a new book that could help everyone, take the wide-net approach, but if your book is only of interest to a niche audience, choose your target well.

What is so interesting about YOUR book? You need to get that across in the first couple of lines of your press release. Actually in your headline and subhead, and then your first two lines. You need to include quotes by the author, too. Make the editors’ jobs a little easier. Some of our releases are picked up in full, quotes and all, as articles in newspapers. That tells us that we should actually write in article style for these editors.

How long should a press release be? A page is brilliant! Why go on and on when you can hit your points in one page? At the end be sure to include your contact info and where the book can be seen (if it is out already) and then add a little blip of a bio. If you capture the minds and interest of editors and others, good for you! More eyes on your work.

Why does PR cost more than other promotions services? It is time-intensive. Good PR includes phone and email follow up, and that’s where a lot of PR agents fall down on the job. Also, it is a longer-term endeavor. You need to start promoting your book months before its release date. Regardless of whether you self-publish or are going to be traditionally published by a small or large press, you need to get a jump on the PR if indeed PR is indicated. We are talking six months ahead. Why? If you want to get information about your upcoming book into the hands of magazine book section editors, they are working on December issues in July and August. Trade publications work a little closer to the issue date; consumer publications can actually work as far out as a year or more. As former magazine industry insiders, we can tell you all about the inner workings of a print publication. Fortunately, today you have so many more options, because there are e-zines all over the Internet. They work about two months out… sometimes just one. And don’t forget the friendly, helpful bloggers of the world. They need your press releases, too!!

For more information about PR and press releases, give us a call or This email address is being protected from spambots. You need JavaScript enabled to view it. .

Welcome… welcome… come in and browse!

Welcome to Full Circle Media & Author Promotions, an ingenious company that takes you full circle through the book publishing and promotions process. We can take you from idea through becoming a published author and on to smart and affordable marketing. If nothing more, visit the FCM Blog Articles where you can find great ideas, real-world how-to's and a whole lot of inspiration! AdAgency_Expert_Badge (1)

Full Circle Media & Author Promotions Receives 2015 Best of Lake Forest Award

Lake Forest Award Program Honors the Achievement

LAKE FOREST June 4, 2015 -- Full Circle Media & Author Promotions has been selected for the 2015 Best of Lake Forest Award in the Marketing Agency category by the Lake Forest Award Program.

Each year, the Lake Forest Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Lake Forest area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Lake Forest Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Lake Forest Award Program and data provided by third parties.


Featured ServicesAuthor Promotions

  • Glowing Ghostwriting.

    You don’t have the write your book to be its author. Or did you think all those books on the
  • Electrifying Editing.

    You had a fabulous idea for a book. You wrote a manuscript. Now what? Let one of our editors bring
  • Beautiful Book Design.

    Maybe you just need a killer e-book cover that captures readers’ eyes. Or perhaps you’re taking your book through self-publishing
  • Powerful Press Releases.

    Our releases hit with the information quickly and in a compelling manner that makes them stand out more than their
  • Titillatingly Trendy Trailers.

    Sometimes authors try their hand at making their own trailers and in all honesty they didn’t do their book sales
  • Wonderful Websites.

    You can try your hand at creating your own website. There are plenty of templates to use, but do you
  • Creative Consultations.

    If you knew exactly what YOU could do to promote your book, would you do it? We offer unique DIY
  • Full Circle Pckg.

    See a few products and services you're interested in? We'd be happy to create a package for you that fits

Why don't I see pricing on this site? It's a question we get from time to time, but most authors understand that we don't have a one-size-fits-all pricing structure because every book is different. There is no way we could accurately or adequately quote a ghostwriting project, for example, or book design cost when we don't have all the details. There is a big difference, after all, of a 300-page business book and a 150-page memoir. There is a cost difference in the size of the book and whether it is just going to be released as an e-book or also in print format. Do you need us to shepherd your book through the publishing process through Ingram? Do you need editing, and if so how much? Do you need a book coach, and if so how many hours a week does that mean? These are not rubber-stamp costs on our side. There are too many variables. We will keep your costs down, and we offer financing through the PayPal credit program. If you qualify, great! You can have it all.

As for fixed costs, okay, we have a couple. We charge a flat $350 per 45-second trailer for your book. We call these BLINKS. (Like BLING but for your book!) We can create a simple three-page website for you for just $350. That includes lots of links and a gateway to PayPal if you fulfill your own book orders. And for an e-book cover we charge a flat $40.

To discuss your book with us, contact Sandy at:

Congrats Smashwords!

Smashwords Publishes 250,000th Book - Read More!

"Indie authorship isn't a noun.  It's an attitude. A mindset.  It's about believing in yourself.  It's a movement. It's a movement that believes every writer has a right to publish." Very well said Smashwords, we at FCM couldn't agree more!

COPYRIGHT DISCLAIMER: All content contained on this website is copyrighted. Not that we should have to tell you this, but all content written by any member of Full Circle Media & Author Promotions is ours and cannot be re-purposed by readers without express permission from us. The articles and information provided herein are intended to educate and to guide authors in making good decisions in their book promotions efforts. If you want to reprint or otherwise use our information, contact us first. Articles contributed by other industry insiders may not be used without their express permission. There is no grey area on this point.